Beijing International Horticultural Exhibition Business Management Co., Ltd. was jointly founded by the Coordination Bureau of Beijing International Horticultural Exhibition and China Corporate United Investment Holding Co., Ltd., which aims to introduce the market mechanism and develop the brand value of the International Horticultural Expo.
The 2019 China Beijing International Horticultural Expo ("Beijing International Horticultural Expo"), approved by the International Association of Horticultural Producers AIPH, and recognized by the International Exhibitions Bureau BIE, is the professional international fair of the highest level held by the Chinese government since the 1999 Kunming International Horticultural Expo; at the same time, it is also the largest A1 world horticultural exposition aimed to promote the exchange of countries, integrating cultural achievements and modern scientific and technological achievements. Beijing International Horticultural Expo is located at Yanqing District, Beijing, close to the Badaling Great Wall. The Expo is to be held from April 29 to October 7, 2019, lasting for 162 days.
For the purpose of holding the International Horticultural Expo, the Chinese government set up the Organizing Committee of Beijing International Horticultural Expo, where the Vice Premier of the State Council, Wang Yang serves as the director. The Committee serves as the highest decision-making body of the Beijing International Horticultural Expo, at the city level, the Beijing International Horticultural Expo Executive Committee was established, where Municipal Party Secretary Guo Jinlong served as the director, which serves as the daily execution body of Organizing Committee of the Beijing International Horticultural Expo; the Executive Committee of Beijing International Horticultural Expo also has the Coordination Bureau of Beijing International Horticultural Expo, to undertake the daily work.
China Corporate United Investment Holding Co., Ltd. was jointly established by central enterprises, local state-owned enterprises and famous private enterprises including CRRC, Shanghai Lingang Group and Bosideng Group. It is the inheritance of the China Corporate United Pavilion at the 2015 World Expo in Milan.
CCUI makes use their advantages in resource integration and integrated operation, to serve the growing enterprises and promote industrial upgrading and economic restructuring through innovative investment concepts, business models and the combination means of industry and finance.
In order to effectively promote the operation and management and industrial development of Beijing International Horticultural Expo and other related activities, the Coordination Bureau of Beijing International Horticultural Expo and China Corporate United Investment Holding Co., Ltd. jointly established Beijing International Horticultural Expo Business Management Co., Ltd., responsible for the brand sponsors related work for the Beijing International Horticultural Expo. Beijing International Horticultural Expo Business Management Co., Ltd. will uphold the advanced market concepts, make use of the scientific and efficient market management mechanism, and their professional investment team, to provide strong market development support for the 2019 Beijing International Horticultural Expo.